TikTok Campaign — Diverto x Céline Dion
For the release of Diverto’s first special issue dedicated to Céline Dion, I was responsible for creating organic TikTok content to increase visibility for the magazine by connecting its brand with Céline Dion and her fandom.
Across 7 videos, the campaign generated 1.7M views and 212K likes as of September 30, 2026.
I created this TikTok for Diverto, combining two trending pop-culture topics: the upcoming release of Spider-Man: Brand New Day and the growing CORTIS fandom.
Inspired by a recent live where CORTIS member James ranked his favourite Spider-Man actors, I edited footage from the Spider-Man trailers to CORTIS’ “What You Want.” The English-language edit was designed to reach a wider audience, while the combination of the two topics was intentionally left open to interpretation, encouraging fan speculation and engagement around a potential collaboration.
Results as of September 4, 2026:
3.9M views · 1.1M likes · 3.8K new followers
“Céline Dion Core”
A playful compilation highlighting some of Céline Dion’s funniest and most unexpected moments, edited in the popular “core” format.
The goal was to showcase a more spontaneous and relatable side of Céline, creating light-hearted content designed to entertain, encourage shares and spark engagement, while connecting the special issue with her personality and fandom.
Results as of October 2, 2026:
1.5M views · 182K likes
“My Heart Will Go On”
An emotional edit featuring Céline Dion performing “My Heart Will Go On” at different stages of her career, introduced by her interview quote: “I don’t sing with my vocal cords, I sing with my heart.”
The edit was created around Céline’s highly anticipated return to the stage in Paris, following her health struggles. The quote creates a direct link between her personal journey, her voice and her return to performing, giving the video a strong emotional narrative.
The goal was to celebrate her career and comeback while creating a meaningful piece of content that could resonate with both longtime fans and a wider audience.
Results as of October 2, 2026:
143K views · 29K likes